"Notes of INDUSTRY & ENERGY"

Energy Policy

Fujisawa Smart Town Project

Smart City

Smart City

Panasonic Corporation and eight other companies announced a cooperation development a smart town project, in Fujisawa, called Fujisawa Smart and Sustainable Town (FSST), closely 50 km from the southern part of Tokyo. The eight leading companies are Accenture, Mitsui & Co., Ltd., Mitsui Fudosan Co., Ltd., Nihon Sekkei, Inc., ORIX Corporation, PanaHome Corporation, Sumitomo Trust & Banking Co., Ltd. and Tokyo Gas., Ltd. in alphabetical order. FSST is a model project of the globally and environmentally concern city.

Panasonic and Fujisawa City reached a basic agreement last year to build a smart town on the vacant lot of Panasonic’s former factory site as they announced on November 17, 2010. The aim is to open the new town in the fiscal year ending in March 2014. Those 9 companies will collaborate to build an innovative smart town deploying services and energy systems based on Panasonic’s Eco Ideas for green lifestyles. FSST will be built for 1.000 households.

Panasonic will apply its comprehensive solutions for the entire house, entire building and entire town to FSST. It will be combined with the secure and environmentally energy technology. Panasonic will effectively create an advanced model of a town demonstrating efficient use of energy by promoting widespread use of energy-saving devices and proposing new solutions that integrate measures for energy creation, storage and management.

Roles and responsibility for each business partner

The partners of the FSST project will lay-out plans to carry out their responsibilities for materializing the concept described in the following pages.

Accenture

  • Creates the smart town concept, and design and promote the service model.
  • Supports construction of a smart town platform in light of global trends.
  • Supports overseas expansion and marketing by using its experience in smart city and grid projects abroad.

Mitsui & Co., Ltd.

  • Builds infrastructure and develop city blocks and real estate from a global perspective.
  • Provides energy management services, taking trends of smart cities overseas into consideration.

Mitsui Fudosan Co., Ltd. / Mitsui Fudosan Residential Co., Ltd.

  • Develops infrastructure entailed by the development projects such as land readjustment.
  • Participates in the sales of residential homes and lots.
  • Formulates planning, design, and development rules for building the town.
  • Formulates service frameworks for operation and maintenance of the town.

Nihon Sekkei, Inc.

  • Creates plan for optimal deployment of new energy devices and corresponding space design.
  • Proposes a landscape design appropriate for a smart town.
  • Formulates town guidelines, etc. for the maintenance of the smart town.

ORIX Corporation

  • Considers a one-stop service business that provides a variety of services that will increase the value of the town and an eco-conscious, comfortable and safe lifestyle.
  • Creates a low carbon footprint town through mobility sharing.

PanaHome Corporation

  • Develops infrastructure entailed by the development projects such as land readjustment.
  • Participates in the sales of residential homes and lots.
  • Formulates planning, design and development rules for building the town.
  • Creates a framework for service business aimed at operation and maintenance of the town.

Sumitomo Trust & Banking Co., Ltd.

  • Designs smart town evaluation indicators (to determine environmental real estate values).
  • Plans environmentally-conscious loans designed exclusively for the FSST.
  • Provides town cards, account settlement services and eco-point management to support an eco-conscious, comfortable lifestyle for the inhabitants.
    Provides leasing and financing programs (for secondary batteries, etc).

Tokyo Gas Co., Ltd.

  • Introduces its latest “Ene-Farm” household fuel cell systems.
  • Proposes ideas for ecologically-sound and comfortable living by utilizing Ene-Farm.
  • Promotes smart energy networks.

Specifically, the company plans to preinstall its solar power generation systems and home-use storage battery systems across the town, including homes, various facilities and public zones, which would be the first of its kind in the world. Panasonic intends to replicate Fujisawa SST as a business model in other parts of Japan and overseas.